What is SEO Copywriting?

The Five Linking Mistakes You Didn't Know You Were Making

External linking is an essential part of an effective SEO strategy. It is also, arguably, one of the most challenging aspects. Take a look at five common mistakes SEOs make when developing a linking strategy.

#1- Judging a Site's Authority by PageRank Alone:

Good link building strategies aim at getting a links from a diverse array of websites and as with most things in life, all websites are not created equal. How do you judge a good website?

The answer is authority. PageRank is a popular metric used to judge a sites authority. However, pagerank can be misleading. It is unclear exactly how a sites pagerank affects a sites position in the SERP. PageRank is also only updated about once a quarter, if that. Don't completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. SEOmoz has two helpful metrics, mozRank and mozTrust. Also look at how humans view a site, start by looking over the comments, user ratings or anything else that will tell you how internet users judge the site.

Read the rest of this article here: The Five Linking Mistakes You Didn't Know You Were Making

SEO Tips - Keywords Use

What is keyword?

A word or words related to the topic that help you find information when conducting a search. It retrieves documents in an information system such as a catalog or a search engine.

Types of Keywords:
1.) Short tail Keywords

• Short tail keywords are generic or broad keywords.
• 1/2 word terms
• High Search Volume
• Helps in bringing huge traffic but leads to highly competition.
• For Example: Money

2.) Long Tail Keywords

• Known as narrow keywords
• 3/4/5 word terms
• Low search volume
• Low competition
• Rank shortly
• Bring low traffic but real traffic
• For example: Make Money Online Free

Keyword Research: How to choose Good Keywords for your website?

Choosing the right keywords and phrases for your website is an important part of the process of search engine optimization that helps in increasing relevant traffic to your website.

There are following steps to keep in mind to getting the right keywords for your site:

• Determine your target audience - What are the primary products or services that the website offers?
• Make a keyword List
• Use keyword research tools i.e. Keyword Tool - Google AdWords
• Finalizing your list

 Now you are ready to use keywords for your website:

Where to use keywords on your website?

• Keyword in Domain name (excellent for separating keywords with one or two hyphens)
• Keyword in URL (Inner Pages)
• Keyword in Title tag (Limits: Less than 70 characters, No special characters)
• Keyword in H1, H2 and H3
• Keyword in Description meta tag (Define about your website, Limits: Less than 200 chars)
• Keyword in Keyword meta tag (relevant, descriptive words, less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.)
• Keyword density in body text (5 - 20% - (all keywords/ total words))
• Individual keyword density in body text (1 - 6% - (each keyword/ total words))
• Keyword in alt text (Should describe graphic)

Navigation - Internal Links

* To internal pages (Link should contain keywords)