Friday, November 26, 2010

Free SEO Add-ons for Mozilla Firefox

The Mozilla Firefox has been one of the most widely used internet browser in the world and there are many free SEO add-ons available for Firefox. In this post, I'll share some of the best Mozilla Firefox add-ons:

1.) SearchStatus: It displays the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

2.) SeoQuake SEO extension - Seoquake is a Firefox SEO extension aimed primarily at helping web masters who deal with search engine optimization(SEO) and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of the internet.

3.) Flagfox: Displays a country flag depicting the location of the current website's server and provides a multitude of tools such as site safety checks, whois, translation, similar sites, validation, URL shortening, and more...

4.) SEO Doctor: SEO Doctor allows easy SEO diagnosis and problem solving for webmasters.

5.) SEO Status PageRank/Alexa Toolbar: See Google Pagerank (PR) and Alexa rank for each website you visit. Simple and customizable. You can see and use everything the toolbar offers, or strip it down to the bare essentials and place it in the status bar. Simple, quick, and very useful.

5.) SEO Workers Web Page SEO Analysis Tool: SEO Workers Analysis Tool extension allows you to perform a basic analysis of the page in your browser with a single click. The results from the SEO Workers Analysis Tool are structured into the following useful groups:

General status, meta tags listing, meta tags analysis, the pages displayed within search engine results, keywords found in the anchor tags, keywords found in the image "alt" attribute text, keywords found on the page, URLs found in the page, headers returned from the server.

6.) Google Global: Google Global is an unobtrusive Firefox extension that allows you to see what the Google search results that you are viewing look like from different geographical locations.

7.) Shareaholic: Shareaholic is the easiest way to share interesting links using Facebook, Twitter, Google Mail, Reader, Bookmarks, Evernote, Bitly, StumbleUpon, and more... from one simple ALL-IN-ONE add-on. This is the ultimate tool for the link sharing addict!

8.) ShowIP: Show the IP address(es) of the current page in the status bar. It also allows querying custom information services by IP (right mouse button) and hostname (left mouse button), like whois, netcraft. Additionally you can copy the IP address to the clipboard.

9.) Echofon for Twitter: Echofon (formerly TwitterFox) notifies you of your friends' tweets on Twitter. Syncs with iPhone.

10.) Foxy SEO Tool: Foxy SEO Tool offers tools for search engine optimization (SEO), web traffic and page analysis for webmasters and web professionals.

Monday, November 15, 2010

Difference Between Organic Search Results and Paid Listings

There are two kinds of search results: paid results and organic (or natural) results that Most search engines, these days, return two types of results whenever you click Search:

Natural/Organic: The 'Real' Search Results (Often Called 'SERPs' for Search Engine Results Pages)
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms. This relevance is calculated by criteria such as extent of keyword match and number of sites linking to that website. You can only get a high ranking if your content is seen as relevant and important by the search engines.

Paid: Pure Advertising
This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word that is related to their product or service. The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look like the search results, except for minor visual distinctions such as their background colour and/or placement on the page.

Figure Natural / organic search results v paid ads
When people use search engines, they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant (and they know the "Sponsored Links" are simply ads).

Which is more effective?
For most industries, the natural results are significantly more effective:
  • Organic search results are free. Unlike paid campaigns, there is no direct cost involved to get your website listed in organic search results.
  • Organic results get clicked 8½ times as often as paid listings excluding search results that have no paid ads.