Tuesday, March 30, 2010

Off Page Search Engine Optimization Techniques

Today, I would like to share a brief off page SEO technique that helps you to gain the needed traffic to your website.

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

If we thinking about SEO optimization then the on-page issues are know as the backbone for any kind of website but we can't deny the numerous off-page factors which is actually boosting the search engine ranking position graph into various search engines day by day.

Actually the entire cumulative effects of off-page optimization increases the search engine scores into various search engines which are practically reflects the SE ranking through the help of on-page factors of that site.

Off Page Optimization includes:

    * Press releases
    * Article distribution
    * Online advertising
    * Social networking via sites
    * Link campaigns, such as asking complementary businesses to provide links
    * Directory listings
    * Link exchanges
    * Three-way linking
    * One-way linking
    * Blogging
    * Forum posting
    * Multiway linking
    * Internet Marketing

Off page search engine optimization essentially refers to one very important factor and that is which other websites are linking to your website and how they're doing it. These include:

    * Anchor text used in the link
    * The title of the page your link is on
    * The page rank of the page your link is on
    * The "theme" of the website your link is on
    * The age of the website linking to you

Add your URL to major search engines:

If you're looking to kick start your search engine marketing, then first add your website URL to major search engines. Most important is the submission to Google, Yahoo! and BING.

Links from Quality Websites:

Link management is an important aspect of off page optimization and you'd be better off having fewer quality links than a whole bunch of unreliable and unrelated theme ones.

Similar Theme Links:

On-theme links or on-theme content is information (such as a hyperlink) on a web page that is related to the main topic of the page, website, blog, article, or section of a website. It's likely to be used by people who would be interested in what you have to offer. That doesn't mean you stick rigidly to sites that are exactly on topic. Look also for sites that are related.

Strategy For New Sites:

If your website is new or isn't yet ranked, it is important that you work on getting other websites to link to you. This may be from reciprocal link exchange or getting other sites to link to you without you linking back. Both will definitely help you increase your website's page rank.

Anchor Text:

The anchor text, link label or link title is the visible, clickable text in a hyperlink. It's smart to use several different anchor text hyperlinks for backlinks. Make a list of all your major keyword phrases and create your link code.

Page Rank:

While many people argue that page ranks are not important as long as everything else remains good like your volume of sales and the profits you make, it is still being used as a major factor in credibility with your customers and website visitors. It also determines how frequently Google and other search engines visit your website. For these people who keep saying it is not important, it could be a case of denial before acceptance especially if they have had their page ranks lowered by Google recently.

Monday, March 22, 2010

On-page Search Engine Optimization Techniques

On Page Optimization is the most important and complex part of search engine optimization. "On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

There are many factors for on page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch, words, site navigation, website link structure and a number of other reasons.

I have tried to put together a small list of things that should not be overlooked when optimizing your site.

On Page Optimization Factors:

1. Domain Name:
If your domain name as possible, try to prime your targeted keywords. Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.

2. Title Tag:
The page title is probably the most important on-page SEO aspect – often ignored by many webmasters. Place your top keywords here. Ideally you should have a unique title for each page on your site, as pages with identical titles tend to be treated as “duplicates” by Google. The best practices for page title tags are common sense: choose a title that communicates the content of the page and avoid using titles like “untitled” or titles that have nothing to do with the content. If the title is too long (usually more than 60 characters), is that Google will only show a snippet in the search results.

3. Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Meta descriptions should summarize accurately the page’s content, and you should avoid writing descriptions that are unrelated to the content of the page. You should also avoid using descriptions like “this is a webpage”, too short descriptions and keyword-stuffed descriptions. Copying the entire content of the visible text of your page into the description meta tag is a undesired as well: descriptions should usually be less than 160 characters. As with page titles, meta descriptions should be unique for each page of the site too.

4. Meta Keywords:
Many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank. Keep it simple and relevant. 10 - 20 Keywords per page.

5. ALT Tags:
Alt tags are great for adding keywords to images, so take advantage of them. Alt tags in images help the search engine to "see" what the image is about. Alt tags are another place where you should insert your keywords to improve your rankings in SERPs. Even if your text already have keywords you could still improve and reinforce your most important keywords.

6. Links:
Any links you have on your site should have key terms in them. Never use "Click Here" or other unrelated words when creating links. Remember that all of your important pages should be short and static URLs.

7. Header Tags:
Header tag should be considered important. Make headers uniform on your site. H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.

8. Site Content:
The first paragraph of your site is a crucial part of your optimization. This will also be used as your site’s description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.

9. Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.

10. Robot. Txt:
The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index. The file must reside in the root directory of your web. The URL path (web address) of your robots.txt file should look like this... /robots.txt

11. Sitemap:
Site maps are at the heart of Search Engine Friendly Design. They make it very quick and easy for the search engines to find and index every page on your web site by putting links to every page in one spot.

In Summary, Good on-page SEO is a big help in the crucial days before the launch of a website.

Tuesday, March 9, 2010

White & Black Hat Search Engine Optimization

White Hat SEO

White Hat SEO methods are the approved, natural ways of building traffic to your website which are well document in The Google Webmaster Guidelines. These techniques often make for a pleasant user experience, and more importantly, they follow the rules and regulation of search engines.

For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site.

Black Hat SEO

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules.

Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just  spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

The major difference between black and white hat techniques:

Black Hat White Hat
Content and Links Search Engines Humans
Visibility to Humans Hidden Visible
Quality of Work Hidden Visible
Search Engines Enemies Nothing / Friends
Domains/Brands Disposable Cherished, Primary Domain
Site & Relevance Apparently Improved Actually Improved
Results Yes, "Short" Term Yes, "Long" Term
Ethical Techniques No Yes
Legal No? Yes?