External linking is an essential part of an effective SEO strategy. It is also, arguably, one of the most challenging aspects. Take a look at five common mistakes SEOs make when developing a linking strategy.
#1- Judging a Site's Authority by PageRank Alone:
Good link building strategies aim at getting a links from a diverse array of websites and as with most things in life, all websites are not created equal. How do you judge a good website?
The answer is authority. PageRank is a popular metric used to judge a sites authority. However, pagerank can be misleading. It is unclear exactly how a sites pagerank affects a sites position in the SERP. PageRank is also only updated about once a quarter, if that. Don't completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. SEOmoz has two helpful metrics, mozRank and mozTrust. Also look at how humans view a site, start by looking over the comments, user ratings or anything else that will tell you how internet users judge the site.
Read the rest of this article here: The Five Linking Mistakes You Didn't Know You Were Making
#1- Judging a Site's Authority by PageRank Alone:
Good link building strategies aim at getting a links from a diverse array of websites and as with most things in life, all websites are not created equal. How do you judge a good website?
The answer is authority. PageRank is a popular metric used to judge a sites authority. However, pagerank can be misleading. It is unclear exactly how a sites pagerank affects a sites position in the SERP. PageRank is also only updated about once a quarter, if that. Don't completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. SEOmoz has two helpful metrics, mozRank and mozTrust. Also look at how humans view a site, start by looking over the comments, user ratings or anything else that will tell you how internet users judge the site.
Read the rest of this article here: The Five Linking Mistakes You Didn't Know You Were Making
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