Tuesday, March 30, 2010

Off Page Search Engine Optimization Techniques

Today, I would like to share a brief off page SEO technique that helps you to gain the needed traffic to your website.

Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

If we thinking about SEO optimization then the on-page issues are know as the backbone for any kind of website but we can't deny the numerous off-page factors which is actually boosting the search engine ranking position graph into various search engines day by day.

Actually the entire cumulative effects of off-page optimization increases the search engine scores into various search engines which are practically reflects the SE ranking through the help of on-page factors of that site.

Off Page Optimization includes:

    * Press releases
    * Article distribution
    * Online advertising
    * Social networking via sites
    * Link campaigns, such as asking complementary businesses to provide links
    * Directory listings
    * Link exchanges
    * Three-way linking
    * One-way linking
    * Blogging
    * Forum posting
    * Multiway linking
    * Internet Marketing

Off page search engine optimization essentially refers to one very important factor and that is which other websites are linking to your website and how they're doing it. These include:

    * Anchor text used in the link
    * The title of the page your link is on
    * The page rank of the page your link is on
    * The "theme" of the website your link is on
    * The age of the website linking to you

Add your URL to major search engines:

If you're looking to kick start your search engine marketing, then first add your website URL to major search engines. Most important is the submission to Google, Yahoo! and BING.

Links from Quality Websites:

Link management is an important aspect of off page optimization and you'd be better off having fewer quality links than a whole bunch of unreliable and unrelated theme ones.

Similar Theme Links:

On-theme links or on-theme content is information (such as a hyperlink) on a web page that is related to the main topic of the page, website, blog, article, or section of a website. It's likely to be used by people who would be interested in what you have to offer. That doesn't mean you stick rigidly to sites that are exactly on topic. Look also for sites that are related.

Strategy For New Sites:

If your website is new or isn't yet ranked, it is important that you work on getting other websites to link to you. This may be from reciprocal link exchange or getting other sites to link to you without you linking back. Both will definitely help you increase your website's page rank.

Anchor Text:

The anchor text, link label or link title is the visible, clickable text in a hyperlink. It's smart to use several different anchor text hyperlinks for backlinks. Make a list of all your major keyword phrases and create your link code.

Page Rank:

While many people argue that page ranks are not important as long as everything else remains good like your volume of sales and the profits you make, it is still being used as a major factor in credibility with your customers and website visitors. It also determines how frequently Google and other search engines visit your website. For these people who keep saying it is not important, it could be a case of denial before acceptance especially if they have had their page ranks lowered by Google recently.